Thursday, February 27, 2014

Marketing

Commercial shoots are an exciting part of our business.  Working with a company or small business owner to create marketing material to help support business growth is always a positive challenge.  It's never the same request and quite often the shoots can lead in new directions as they develop.



Last spring, Mark was approached by the franchise owners of the new coffee shop at the Esplanade and Eaton Rd. "It's a Grind".  The owners had been out to the studio before because they were highlighted in the Golden Valley Bank billboard campaign in 2012, so they were familiar with what we could offer.  Mark popped out to "It's a Grind" the morning before it opened, and scored some great shots.  Before we knew it, people in the corporate office were contacting us for some of the images as they headed off to Dubai for a marketing campaign.  What started as a low stress, quick shoot of a coffee house before customers entered the scene was transformed in to a week of email traffic and a couple more shoots a long the way.  It was fabulous!







This shoot aimed to highlight the clean, modern and spacious layout of the new Chico business.  Businesses need high resolution professional images for many different uses: head shots for business cards, product shots for websites, shooting stills for a TV commercial, Mark has experience doing it all, and getting amazing results.  If you are looking at your advertising budget, figure in photography costs and call us - it will pay dividends!

"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage."



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